Seoul, Korea, October 9, 2008 — LG Electronics, the world's fifth largest cell phone manufacturer and design leader in mobile communications, announced today the launch of its LG-KC780, a slim 8 mega pixel camera phone with special features that make it ideal for shooting portraits.
The KC780's camera has technology that is designed to make the best of people's facial expressions, including smile and blink detection technologies. The 'smile detection' means that camera delays taking the picture until the subject breaks into a smile.
The phone is a slider design that is 13.9mm thick with a 2.4 inch LCD. (Liquid crystal Display) The KC780 has been designed for photo taking and incorporates a myriad of camera features such as a Schneider-Kreuznach certified lens to make sure the user gains crystal clear photos
The LG-KC780 is a full featured handset and includes the latest in mobile phone technology, including Smart Bluetooth, which opens a number of new options when the phone is connected to a personal computer. For example, the phone's camera can be used as a webcam for use in online conversations. Unlike USB webcams, this world's first feature means that the camera can easily move with the user, as long as the phone stays within Bluetooth range.
LG-KC780 will go on sale in November 2008, in Europe, later expanding to CIS and Asia, including India, Thailand, Hong Kong and China. LG expects that the LG-KC780 will build on the leadership the company established with its multimillion selling Viewty and enhance its lineup of 8 mega pixel camera phones, along with the recently released an 8 mega pixel touch screen multimedia phone, LG Renoir (LG-KC910).
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